Hi, I’m Amanda.
My experience spans sponsorship and consulting, experiential marketing, public relations, social media, and brand strategy, working with major brands and clients across professional and collegiate sports, athlete programs, live entertainment, festivals, and experiential properties. I’m most energized by work that brings together strong communication, creative thinking, and audience insight to create something people genuinely connect with.
A selection of professional and academic work across brand strategy, sponsorship, public relations, experiential marketing, and communications.
NFL Partnership
Managed day-to-day operations for a hallmark initiative of the Invisalign x NFL partnership, overseeing 500+ player accounts and serving as a primary point of contact for participating professional athletes. Managed contractual social media deliverables, tracked performance metrics, and coordinated individual player needs with the Invisalign team.
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Sponsorship & Strategy
Contributed to a multi-stage strategy project examining the 2026 FIFA World Cup’s impact on U.S. soccer, including fan growth, sponsorship trends, and emerging opportunities for brands. Conducted research and translated insights into strategic recommendations and activation concepts presented to agency leadership.
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Experiential Marketing
Helped execute Sheppard Pratt’s Mental Health Training Camp at M&T Bank Stadium, an annual youth mental health event in partnership with the Baltimore Ravens and Baltimore Orioles. Researched prospective athlete panelists, including selected speaker Ashley Hatch, and supported talent coordination, activation setup, guest check-in, branded attendee materials, and on-site event operations.
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Brand Experience
Managed work across Wyndham Rewards Experiences, Wyndham Hotels & Resorts’ loyalty-member platform offering exclusive sports, entertainment, and travel experiences. My work spanned experience development, ticketing operations, promotional copy, property research, influencer vetting, and redemption tracking.
View case study →Most recent first.
Supported sports and entertainment partnership work across strategy, research, activation development, and execution. Managed ongoing program operations, analyzed ticketing and redemption performance, developed consumer-facing experience materials, and contributed to sponsorship strategy and experiential concepts across client accounts.
Developed and executed Instagram content strategy for Fizz’s CU Boulder presence, increasing engagement by 30%. Curated high-performing user-generated content and helped lead grassroots campus marketing and student ambassador efforts supporting the brand’s launch.
Worked directly with company leadership to develop social media concepts and shape an emerging content strategy. Helped establish the brand’s voice through marketing messaging designed to strengthen awareness and audience engagement.
Public Relations Emphasis · Minor in Sports Media · Class of 2027.
A snapshot of the brands, teams, leagues, properties, and organizations connected to my work across sports, entertainment, hospitality, and experiential marketing.
“I’m most interested in the work that turns a strong idea into something people actually want to be part of.”
I’m pursuing a B.S. in Strategic Communication at the University of Colorado Boulder, with a focus in public relations and a minor in Sports Media. I’m especially interested in sports, entertainment, brand partnerships, and experiential marketing — and the strategy that connects all of them.
Through my work with Multiplier, I’ve supported projects across professional and collegiate sports, live entertainment, hospitality, and experiential marketing. My experience has ranged from partnership and audience research to activation development, experience copy, talent research, and client-facing work, giving me exposure to both the strategy behind an idea and the details required to execute it.
Outside of work, I’m usually at a game, in the gym, traveling, or finding another excuse to talk about sports.
Contact
Interested in opportunities across sports, entertainment, partnerships, and experiential marketing.