Invisalign × NFL · Athlete Partnership
Behind the partnership: managing the athlete experience from first contact to final post.
Invisalign’s NFL Player Treatment Program connects professional football players with Invisalign treatment through the brand’s NFL partnership. At Multiplier, I managed the program’s day-to-day athlete experience, coordinating player communication, treatment logistics, social deliverables, and activation opportunities across 500+ player accounts.
Connecting NFL players with Invisalign treatment through a national brand partnership.
The NFL Player Treatment Program is an initiative within the Invisalign x NFL partnership that gives professional football players access to Invisalign treatment while creating opportunities for authentic athlete participation in the brand partnership. Multiplier helps bring the program to life by managing player participation, treatment coordination, contractual social media deliverables, and ongoing activation opportunities.
Managing the player journey from outreach through activation.
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01
Player Outreach
Connected directly with NFL players to introduce the program, confirm interest, and guide participation.
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02
Treatment Coordination
Coordinated individual player needs with the Invisalign team, including provider connections, appointments, and treatment logistics.
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03
Ongoing Player Communication
Served as a primary point of contact throughout participation, answering questions, resolving issues, and keeping players moving through the program.
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04
Social Deliverables
Managed contractual social media requirements, guiding players through deliverable expectations and tracking completion.
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05
Performance Tracking
Tracked live athlete content and post-performance metrics to maintain accurate program records and monitor deliverable performance.
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06
Activation Development
Developed concepts for extending the Invisalign x NFL partnership through athlete-relevant, fan-facing Super Bowl activation opportunities.
Outreach → Coordination → Communication → Deliverables → Tracking → Activation
From player coordination to live content.
Throughout the program, participating athletes brought the partnership to their own audiences through contractual social content. I managed the process behind these deliverables, from communicating requirements and tracking timelines to monitoring live posts and capturing performance metrics once content went live.
A selection of athlete content published during my management of the program.
Athlete-Led
Content lived naturally on players’ own social channels.
Contractual
Deliverables were managed against partnership requirements and timelines.
Measurable
Live content was tracked and performance metrics were captured for program reporting.
Thinking beyond the program to what the partnership could become.
Alongside day-to-day program management, I contributed to the creative development of future Invisalign x NFL activations surrounding the Super Bowl. The work focused on translating the partnership into experiences that felt relevant to the brand, meaningful for young fans, and authentic for participating NFL talent.
Brand Relevance
Grounding concepts in Invisalign’s connection to confidence and creating experiences that felt natural to the brand.
Fan Experience
Developing interactive ideas designed to give young fans a meaningful way to participate rather than simply observe.
Talent Integration
Building NFL talent into concepts in ways that felt relevant and organic, with experiences athletes would genuinely want to be part of.
Partnerships live in the details.
Managing the Player Treatment Program required carrying a major brand partnership from strategy into execution. The work demanded equal attention to athlete relationships, client needs, contractual details, and the consumer-facing moments that ultimately bring a partnership to life.
It reinforced the kind of work I’m most drawn to: where communication, strategy, relationships, and creative thinking come together.